work
Product Design
BonBon NYC
Turning sugar highs into customer retention.
Product Design
BonBon NYC
Industry
Digital
Scope
App Development
Year
2024
The client's goal was to translate BonBon’s beloved in-store candy experience into a seamless mobile app that fosters customer loyalty and improves internal efficiency. As a Swedish candy shop based in NYC, BonBon had built a strong physical presence but lacked a digital platform to match.
My approach focused on bridging the gap between customer-facing UX and backend operations by designing an app that not only enhances the shopping experience with features like categorized listings, filters, and an AI-powered chatbot- but also reduces operational strain by minimizing email clutter and enabling the team to manage inquiries more effectively.
Overview
BonBon is a Swedish candy shop in NYC known for its unique in-store experience. This project focused on bridging the gap between frontend and backend by designing a mobile app that boosts customer loyalty and streamlines operations.
With categorized product listings, search and filter tools, and an AI-powered chatbot, the app enhances the shopping journey while reducing email overflow and supporting the operations team.
The cart view with product details and ingredient transparency
The home screen showcasing categorized products in a clean, scroll-friendly layout inspired by modern food delivery apps
Challenge
BonBon lacked a streamlined, accessible mobile platform, making it difficult to foster deeper customer engagement and loyalty. On the backend, the absence of a dedicated system resulted in a high volume of email inquiries and inefficient workflows.
The challenge was to design a seamless app experience that elevated the customer journey while enabling the team to better manage internal operations.
Approach
I conducted UX research with both the backend team and store staff to uncover operational inefficiencies and identify pain points. These insights were cross-referenced with user interviews conducted with customers, revealing shared frustrations. The overlap made it clear: the solution needed to support internal workflows while enhancing the customer experience.
At the same time, I focused on preserving BonBon’s distinctive brand presence- elevating its aesthetic while staying true to the tactile, curated experience of shopping in-store. The design reflects the visual richness and character of the brand while introducing structure and simplicity for a seamless mobile journey.
Results
This case study showcases how I work as a product designer- blending strategy, design thinking, and storytelling to bring digital ideas to life.
Previous Project
Next Project
@ 2025 Valentina Gilly.
All rights reserved.
The client's goal was to translate BonBon’s beloved in-store candy experience into a seamless mobile app that fosters customer loyalty and improves internal efficiency. As a Swedish candy shop based in NYC, BonBon had built a strong physical presence but lacked a digital platform to match.
My approach focused on bridging the gap between customer-facing UX and backend operations by designing an app that not only enhances the shopping experience with features like categorized listings, filters, and an AI-powered chatbot- but also reduces operational strain by minimizing email clutter and enabling the team to manage inquiries more effectively.
Industry
Digital
Scope
App Development
Year
2024
Overview
BonBon is a Swedish candy shop in NYC known for its unique in-store experience. This project focused on bridging the gap between frontend and backend by designing a mobile app that boosts customer loyalty and streamlines operations.
With categorized product listings, search and filter tools, and an AI-powered chatbot, the app enhances the shopping journey while reducing email overflow and supporting the operations team.
Challenge
BonBon lacked a streamlined, accessible mobile platform, making it difficult to foster deeper customer engagement and loyalty. On the backend, the absence of a dedicated system resulted in a high volume of email inquiries and inefficient workflows.
The challenge was to design a seamless app experience that elevated the customer journey while enabling the team to better manage internal operations.
Approach
I conducted UX research with both the backend team and store staff to uncover operational inefficiencies and identify pain points. These insights were cross-referenced with user interviews conducted with customers, revealing shared frustrations. The overlap made it clear: the solution needed to support internal workflows while enhancing the customer experience.
At the same time, I focused on preserving BonBon’s distinctive brand presence- elevating its aesthetic while staying true to the tactile, curated experience of shopping in-store. The design reflects the visual richness and character of the brand while introducing structure and simplicity for a seamless mobile journey.
The cart view with product details and ingredient transparency
The home screen showcasing categorized products in a clean, scroll-friendly layout inspired by modern food delivery apps
Results
This case study showcases how I work as a product designer- blending strategy, design thinking, and storytelling to bring digital ideas to life.
Previous Project
Next Project
@ 2025 Valentina Gilly.
All rights reserved.