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BonBon NYC

App Development

Crafting a New York City's Swedish candy sensation into the digital experience

Overview

BonBon is a Swedish candy shop in NYC known for its unique in-store experience. This project focused on bridging the gap between frontend and backend by designing a mobile app that boosts customer loyalty and streamlines operations.


With categorized product listings, search and filter tools, and an AI-powered chatbot, the app enhances the shopping journey while reducing email overflow and supporting the operations team.

The cart view with product details and ingredient transparency

The home screen showcasing categorized products in a clean, scroll-friendly layout inspired by modern food delivery apps

Challenge

BonBon lacked a streamlined, accessible mobile platform, making it difficult to foster deeper customer engagement and loyalty. On the backend, the absence of a dedicated system resulted in a high volume of email inquiries and inefficient workflows.


The challenge was to design a seamless app experience that elevated the customer journey while enabling the team to better manage internal operations.

Approach

I conducted UX research with both the backend team and store staff to uncover operational inefficiencies and identify pain points. These insights were cross-referenced with user interviews conducted with customers, revealing shared frustrations. The overlap made it clear: the solution needed to support internal workflows while enhancing the customer experience.


At the same time, I focused on preserving BonBon’s distinctive brand presence- elevating its aesthetic while staying true to the tactile, curated experience of shopping in-store. The design reflects the visual richness and character of the brand while introducing structure and simplicity for a seamless mobile journey.

Results

This case study showcases how I work as a product designer- blending strategy, design thinking, and storytelling to bring digital ideas to life.

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New York, NY

@ 2025 Valentina Gilly.

All rights reserved.

work // featured

BonBon NYC

Product Designer // App Development

Crafting a New York City's Swedish candy sensation into the digital experience

Overview

Currently working as a Product Designer at MindStudio AI- an innovative platform that empowers users to build and deploy custom AI agents. I support the team across UX strategy, interface design, and iterative product development.

Challenge

BonBon lacked a streamlined, accessible mobile platform, making it difficult to foster deeper customer engagement and loyalty. On the backend, the absence of a dedicated system resulted in a high volume of email inquiries and inefficient workflows.


The challenge was to design a seamless app experience that elevated the customer journey while enabling the team to better manage internal operations.

Approach

I conducted UX research with both the backend team and store staff to uncover operational inefficiencies and identify pain points. These insights were cross-referenced with user interviews conducted with customers, revealing shared frustrations. The overlap made it clear: the solution needed to support internal workflows while enhancing the customer experience.


At the same time, I focused on preserving BonBon’s distinctive brand presence- elevating its aesthetic while staying true to the tactile, curated experience of shopping in-store. The design reflects the visual richness and character of the brand while introducing structure and simplicity for a seamless mobile journey.

The cart view with product details and ingredient transparency

The home screen showcasing categorized products in a clean, scroll-friendly layout inspired by modern food delivery apps

Results

This case study showcases how I work as a product designer- blending strategy, design thinking, and storytelling to bring digital ideas to life.

Previous Project

Next Project

New York, NY

New York, NY

@ 2025 Valentina Gilly.

@ 2025 Valentina Gilly.

All rights reserved.

All rights reserved.